Netflix has unveiled its inaugural report divulging viewership patterns, distinguishing between binge-worthy and less-popular shows. The streaming behemoth outlined its intention to release the “What We Watched: A Netflix Engagement Report” biannually, encompassing data from over 18,000 titles. The initial report spans content consumption from January to June 2023. Netflix’s Co-Chief Executive Officer, Ted Sarandos, remarked on the persistent demand for viewership data over the 16 years of streaming. The cumulative viewing time for movies and shows on the platform has surpassed 100 billion hours, with standout performers like the thriller series “The Night Agent” amassing over 812 million hours viewed for a single season.
Nevertheless, there remain several titles with viewership below 100,000 hours. The report’s scope is limited to those watched for over 50,000 hours, with Netflix rounding figures to the nearest 100,000. The precise number of the approximately 3,800 titles surpassing or falling short of this threshold remains unclear. Many of the least-watched titles are not globally available for streaming. Examples include “Dolly Parton’s Christmas on the Square,” which, being a holiday movie, might attract more viewership in the latter half of the year. Among the least-viewed titles are cult classics like “Basic Instinct” and two “Rambo” movies, with the most recent “Rambo” installment from 2019 accumulating approximately 6.3 million hours viewed, as per the report.
In the report, Netflix provides release dates for its original movies and shows, but it omits information on the duration each licensed content piece remained available for viewing during the study’s timeframe.
Netflix faced user backlash in the early months of 2023 for attempting to curb password-sharing. Despite grappling with subscriber losses in 2022, the company’s stringent approach to passwords contributed to a surge in subscriptions in 2023.
A Netflix representative did not promptly respond to Business Insider’s request for comment.
Source: Business Insider